Social Media for Small Businesses

Social Media for Small Businesses

Businesses of all sizes and shapes are starting to make the most of existing environments. Today we will try to summarize social media tips for small businesses. There are many small businesses that follow social media to promote their business/service. However, by and large these small businesses fail or fail to optimally use social media to grow their business.

Social Media for Small Businesses
Social Media for Small Businesses

There are many theories and strategies on how to use social media effectively for established brands, but social media for small businesses is rarely mentioned. According to the Digital status of eMarketing India 2017 Octane Research:

60% of small businesses promote their business on social media. 50% focus on SEO and 35% use the omnichannel marketing funnel.

Social Media for Small Businesses

70% of small businesses see content strategy as their primary marketing activity.
52% of business owners use social media to efficiently handle customer engagement.
More than 20% of business owners said they make 50% plus profits using social media.

The main reasons for low participation are uncertainty in social media implementation, calculation of return on investment and convincing employees/stakeholders to use social media. That’s why it’s important to address the elephant in the room and analyze how beneficial social media is for small businesses.

For small businesses, social media is a great way for emerging businesses to create leadership and build a reputation. If updated regularly, social media can yield more results compared to traditional media. For small businesses, social media gives brands the advantage of control over the content they want to post.

Also, because social media is a two-way dialogue process, it helps businesses instantly identify what benefits them. Social media for small businesses also helps create Word of mouth, one of the best tools for emerging businesses.

Social Media for small businesses | 10 Tips for Using Social Media Effectively

Define Your Target Audience
The first and most important part that small businesses should focus on is identifying their target audience. This helps small businesses tailor their social media strategy accordingly. The target audience should be defined on the basis of age group, gender, location, online behavior of users, likes, interests and preferences.

For niche products, business owners can target users by birthdays, anniversaries, and key milestones. Audience targeting plays a very important role in the outcome of results. For example: a local shoe store should not target leisure users. The shop will definitely not get the desired results.

Set attainable goals
Overnight success is a myth. Small businesses must understand this basic truth. Generally, when a new business starts selling on social media, there is a tangible excitement of getting more than the set targeted sales. Businesses need to set upstream and forward-looking goals.

Social Media for Small Businesses
Social Media for Small Businesses

To achieve massive goals, small businesses start updating the social feed with multiple updates in less time. This causes the user to be indifferent to the product/service. The goals set should align with the core capabilities and expertise of the brand. For example: if a business sells shoes, it should not set a goal of maximizing shoe repair in its territory.

Social Media for Small Businesses

Choose the right environment
Now everyone knows, social media is free. Even paid campaigns can be run at a relatively low cost compared to traditional channels. In this scenario, we often see small businesses jump on the bandwagon and create profiles across all available platforms.

Social profiling doesn’t hinder brand image, but aggressively promoting a brand on the wrong platforms can cause the brand to lose potential customers. It is therefore recommended that SMEs first identify the right platform where they can maximize their business. For example: If a shoe brand tries to sell aggressively on LinkedIn, it may not get a reasonable response compared to promotions on Facebook/Instagram.

Social Media for Small Businesses

Promote your core products/services
Since every business is on the social media wave, it is important for them to promote their core product/service. Today we see many businesses promoting their services as well as promoting spin-offs/services revolving around their core product/service.

More often than not, these SMBs do not have the capabilities to fulfill a requirement on social media platforms that can lead to bad word of mouth for their business. Let’s go back to our example; If a shoe seller is aggressively promoting socks instead of shoes, it will not benefit the business in the long run.

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